Monday, September 9, 2013

Stop The Traffik - Red Light District Awareness Campaign


A charity called Stop The Traffik came up with a creative way of raising awareness of human trafficking. Duval Guillaume Modem created a clever campaign involving one of the most sought-after commodities - yes, to many people they are merely commodities - a group of attractive young women. A group of female dancers was stationed in the heart of Amsterdam's red-light district, displaying themselves in the large windows which allow customers to view the "goods". After the women captured the attention of passersby with an impressive dance routine, the following message appeared on a large billboard on top of the building:

Every year, thousands of women are promised a dance career in Western Europe. Sadly, they end up here. 

I hope this creative project will inspire some of you in your fight against social injustice.

2 comments:

Gabriala Brown said...

Cassandra, count me in. xo

Ologundudu Opeoluwa Abraham said...

this a great campaign